The focus of every Rotary club worldwide is to encourage and foster the ideal of "service" as a basis of worthy enterprise and, in particular, to encourage and foster the following four principles:
1. Encourage the development of acquaintances and friendships as an opportunity for service;
2. Uphold high ethical standards in business and professions, the recognition of the worthiness of all useful occupations, and the dignifying of each Rotarian's occupation as an opportunity to serve society;
3. The application of the ideal of "service" in each Rotarian's personal, business, and community life;
4. Foster the advancement of international understanding, goodwill, and peace through a world fellowship of business and professional persons united in the ideal of service
